• How do ‘carriage’ relationships evolve to reflect the importance of D2C apps, operator desires to hard-bundle or discount apps, and the value of different linear channels to Pay TV consumers? • How do we handle the migration of linear channels from broadcast spectrum to streaming-only on Pay TV; What will trigger a channel switchover; Where will the IP replacement be hosted in the UI? • Are the integration of FAST channels and a curated YouTube experience no-brainers for increasing attention; What real value do podcasts, Pilates classes or music streaming add to a TV service? • What value do consumers see in hard-bundling and discounting of apps; How important will on/off subscription management portals for streaming apps become? • What more can operators do to ensure they are the UX where consumers start and end their content journeys, and where viewing decisions bring the most satisfaction? • How do we move super-aggregation to the next level – what are the easy wins, longer-term priorities, and what are the technologies needed to get us there?