Banijay Rights is the global distribution arm of content powerhouse Banijay, whose show brands include ‘Deal or No Deal’ and ‘Survivor’. The company has introduced 28 FAST channels including Horizons, which curates content for the UK market from Banijay’s 180,000+ hour catalogue. These FAST channels represent new premium TV inventory and a chance to find audiences in streaming when they are not watching broadcast TV. We learn where the Banijay FAST channels are distributed, how they complement the wider television market, how Banijay Rights makes its content available to buyers, how the company helps planners understand audience incrementality, and how Banijay maximises the value of its inventory.