• Does streaming TV, both VOD and linear, need to ‘break out of the app’ so more content can be discovered in the same place, at a platform aggregator UX level rather in-app? • What does the EPG of the future look like; What is the best way to converge streamed and broadcast linear channels in the same UX; What impact could DVB-I have in Europe? • What technology innovations will enable consumers to move into and out of apps faster, or help present app-based content at an aggregator level more effectively? • What UX advances will impress viewers over the next two years when they are inside a streaming service app, and how much difference could it make to their engagement levels? • Where will AI deliver the greatest benefits to the CX and UX: richer metadata, better personalised recommendations, topic-based search, etc…? • How do we make it easier to find sports leagues, teams and events as sports rights fragment; What scope is there for more highlights, short-form and snacking in a television UI?