This presentation outlines the growing reach and impact of leading connected TV OS/UX/content ecosystems and reviews the implications for broadcasters and established free-to-air platforms if the Smart TV becomes an STB replacement in homes and the Smart TV UX is an increasingly important consumption point. Expect insights about broadcaster/Smart TV OS collaborations, FTA platform/Smart TV collaboration, the future of FTA platform set-top boxes, and involvement of regulators as public service broadcasters rely more on Smart TV OS/UX providers as their distribution partners.