Panel: Maximising reach and engagement for broadcaster streaming
Date & Time
Wednesday, March 13, 2024, 10:20 AM - 11:00 AM
Colin Dixon Nicole Agudo Berbel Oliver Botti Rufus Radcliffe

• What does the future of free-to-air aggregation look like in a streaming world, and what impact can broadcaster-backed platforms have in a sea of Smart TV OS/UX ecosystems? • What boosts broadcaster streaming hours with younger viewers: catalogue expansion, digital-first windows, genre diversification, long-form YouTube distribution…? • Where can broadcaster streaming services excel at a CX/UX level (including personalisation and content discovery) when competing with well-funded international streaming offers? • What value does FAST bring to a BVOD service; How important are broadcaster FAST channels on Smart TV platforms; What drives broadcaster success with FAST? • What ‘backoffice’ innovations – across service delivery, metadata, analytics, advertising, use of AI, etc. – have the potential to increase engagement or profit in BVOD? • How do broadcasters encourage over-60s to BVOD and avoid losing them to SVOD/D2C during migration from broadcast TV; What is the BVOD value-proposition for linear-heavy viewers?

Location Name
Full Address
etc.venues 155 Bishopsgate
155 Bishopsgate
London EC2M 3YD
United Kingdom