• What is the opportunity for established TV sales houses to represent born-digital media owners like Smart TV makers (e.g., home screen banners) and D2C sports – and how do advertisers benefit? • What are the easiest ways to reach light broadcast viewers, and how do we make it easy to aggregate light broadcast audiences and manage campaigns to them across a fragmented video universe? • What formats deliver new ‘opportunities-to-see’ that are effective and acceptable at a VX level – anyone for dynamic product placement overlays, street scene billboard overlays, pause ads, etc? • What are the next steps in programmatic if we want to boost streaming inventory monetisation, improve the buying experience, and ensure a better ad viewing experience for consumers? • Ofcom says only 48 streaming programmes achieved 4+ million viewers in 2022 vs 1,184 on broadcast TV (which itself is half the 2014 figure), so how do we achieve instant mass reach tomorrow? • Is there a subset of younger viewers who are permanently lost to ‘TV’, who are addicted to short, snacked, low-budget video; If so, can we get them back, or can TV sales houses engage them differently? • BARB’s ‘fit-for-TV’ articulates a technical expectation for what TV should ‘feel like’ so buyers can recognise it within video-sharing platforms – will this open up inventory previously ignored by TV buyers?