Full Name
Matthew Bailey
Job Title
Advertising Research Lead
Speaker Bio
Matthew Bailey leads Omdia’s advertising research, covering the global digital and traditional media advertising sectors. Matthew’s research focuses on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST), and the evolving connected TV advertising landscape. He also has expertise in the broader media, entertainment, and technology industry, including OTT video, digital publishing, social media, video games, and consumer devices.
Matthew Bailey