Lucy has worked in Television Research and audience measurement for over 20 years, and joined the business as a Sky graduate. She then worked at Channel 4 before returning to Sky where she has worked for the past 18 years. Lucy has worked across multiple functions during her time at Sky including running the research programme to successfully launch Sky Atlantic. Now her team support Sky Media, the advertising sales arm of Sky where she is responsible for innovation in cross-platform measurement and effectiveness studies for brands. Lucy and her team have developed best-in-class brand measurement tools and capabilities for AdSmart from Sky and for VOD as well as developing CFlight for cross-platform video measurement in the UK.