Bav leads the media intelligence function at Omnicom Media Group, UK. His focus is on providing insights and analysis on the impact that macroeconomic, political, structural and technological factors have on the media market in the UK, as well as forecasting supply, demand and pricing using OMG’s proprietary models. Bav also acts as a media advisor to several leading investment banks, sits on the IAB ad spend council, and is a member of the BARB board.