Publicis Media has had a landmark year, helping propel Publicis Groupe to the top of the global new business rankings and solidifying its position as the world’s largest advertising holding company.

In this session, Publicis Media UK CEO Niel Bornman lifts the lid on the strategy driving that success - from a £300 million investment push across AI, data, and influencer marketing to the next chapter of the Groupe’s "Power of One" vision.

He’ll discuss how Publicis Media is moving beyond the limits of traditional agency models to build a unified, tech-enabled eco-system that owns its data, connects its capabilities end-to-end, and delivers measurable outcomes for clients at scale.