Amidst all of the hype & headlines about the "death of search", you'd be forgiven for thinking that consumers had completely given up on the need to seek out information online. We'll take a pragmatic approach to understanding the future of search, and will seek to answer:

- Where are today's consumers actually seeking information online?

- Which platforms are best-positioned to service users' new methods of searching?

- What does the advertising landscape look like in LLMs today?

- Provocations for the future: what might it mean to "search" in 5 years' time?