Following their opening session in the morning, join us for an audience Q&A with the godfather of effectiveness, Peter Field, who is joined on stage by attention expert Mike Follett (CEO, Lumen Research) and media trust expert Heather Dansie (Insight and Research Director, Newsworks).

These industry leaders will be digging deeper into their brand-new research on the value of high attention media, laying out the reasons why brands to invest in more quality, trusted and high attention media formats.