Giffgaff is on a mission to hold itself accountable in every part of its business, starting with spreading the word about giffgaff the right way with responsible marketing and advertising. So, without further ado, here’s how its media team has done exactly that. In this session, you'll hear:

• A case study in embedding sustainability into your marketing and media plans

• Demonstrating how a responsible approach is not only better for the planet, but more efficient too

• Actionable steps to get started within your own business