As we enter Web 4.0, a world of zero-click search, browsing and purchasing, AI platforms are fast becoming the new gatekeepers of the internet. In this session, Sean Betts explores how the web is shifting from human-operated to AI-mediated, and what that means for brands trying to stay visible and trusted when algorithms, not audiences, make the final call. He outlines the emerging rules of “authority” in AI platforms and shares a practical framework for ensuring your brand is understood, cited and surfaced in the next generation of the internet.