Name
The importance of local media for global brands
Date & Time
Wednesday, November 5, 2025, 11:45 AM - 12:05 PM
Speakers
Melda Simon, Little Fires
James Satterthwaite, L'Oréal
Melda Simon James Satterthwaite
Description

This session explores how brands can build meaningful, lasting connections by investing in community-driven media that center lived experience, local culture, and grassroots storytelling. With examples from leading brands and agencies, we’ll uncover how community media is evolving from CSR bolt-on to strategic media buy, and why it’s unlocking untapped commercial and cultural value.

Location Name
Hall One
Full Address
Kings Place
York Wy
London N1 9AG
United Kingdom