The advertising landscape has fundamentally shifted since 2022. Grab your phone so you can take pics of the charts in this data-driven session, as Alex Brownsell, Head of Content at WARC Media, reveals which players are pulling ahead whilst others are falling behind. He'll reveal how traditional economic indicators no longer predict ad spend, and how fragmentation and untested channels are reshaping effectiveness measurement. Whether you're allocating budgets yourself, planning or managing media spend, or working with clients in this volatile market, you need to understand these forces. Alex will share:

•Why ad investment has decoupled from traditional economic signals, and which emerging categories are driving growth

• How Big Tech accelerated away from the pack post-2022, and the implications

• The fragmentation question: a real threat or a red herring for your media strategy?

• Navigating effectiveness in volatile, unproven channels where advertising budgets are increasingly flowing