AI-generated creators are exploding onto the scene, promising infinite content at unprecedented scale. But while synthetic influencers dominate headlines, the bigger story is about power and who gets to shape culture, control narrative, and win audience trust.

In this fireside conversation, Nishma Patel Robb (ex-Google Brand Chief and co-founder of HERA) explores the collision between AI-driven efficiency and human creativity. As the lines between ads, creators and platforms blur, we’ll ask:

• Will brands choose precision or personality?

• Does AI amplify diverse voices or erase them?

• What happens when the next wave of media is built on episodic storytelling, not just algorithms?

Expect a sharp take on what really matters in the media mix of the AI-future.