Today's audiences consume audio and video content across multiple touchpoints—from podcasts during the commute to streaming radio at home to visualised content on connected TV. But how do you cut through with campaigns that genuinely resonate with real people?

Russell Pedrick, Managing Director of Octave, shares insights into understanding audience behaviours and preferences across connected platforms, revealing how first-party data can unlock more meaningful connections whether you're planning audio, video, or increasingly both together. He'll also explore how new AI-powered creative tools are making it easier to act on these insights at scale.

Key takeaways:

• What first-party data reveals about real people's audio and video consumption habits across connected platforms

• How audience insights drive creative decisions, from the messages you craft to the channels you choose

• Using AI to create multiple versions of audio ads tailored to different audience segments—reducing production time and costs while increasing relevance

• The blurring lines between audio and video advertising as content formats evolve, and what this means for campaign planning