In the past, Meta has suggested a future where most advertising would be automated. Just input your bank details and objective, and the platform will do the rest.

And whilst that could be true for small businesses, which make up most of the advertisers on Meta, it is very different for large advertisers.

Large advertisers need agencies and planning more than ever. But what they need from planning is changing.

To better understand the evolving role of planning in our rapidly changing media landscape, he engaged with a range of prominent planning leaders from both the large holdcos and independent agencies across the UK.

In this session, you’ll hear the three things he learnt through his conversations – including:

• Fueling AI to go beyond average

• Designing experiments to scrutinise returns

• Making creative a media decision

He’ll share how, with a relentless focus on these three pillars, brands and planners alike can confidently navigate the dynamic landscape we find ourselves in.