With over two decades working in digital and data-led marketing, punctuated with roles in traditional strategy and comms planning, Dan blends traditional marketing principles with advanced data-led knowledge and experience.

Working across the board with global FMCG's to start ups, he has run global digital and data-led transformation projects for the likes of Danone and Coca Cola. Working with global CMOs and CROs, Dan continues to deliver products that have transformed brands' marketing to deliver actual business outcomes, not just campaign outputs.