Ian Whittaker is an award-winning City analyst who has covered the Media and Tech sectors for over 20 years and who was twice City AM Analyst of the Year, the only analyst to have won the award twice. He now runs his own advisory and consultancy firm, Liberty Sky Advisors where he advises clients on both the trends in the Media and Tech sectors and the wider macroeconomic and political drivers which help to shape them. He will be speaking on these trends, the outlook for advertising and how CMOs can best communicate the need for marketing to Boards and CEOs / CFOs, which Ian runs also as a training course on ‘How to speak the language of the CFO