Vicky Fox has made a significant impact since joining OMG at the end of 2023. In her role, she focuses on driving market-leading connected planning excellence across OMG UK, aiming to deliver effectiveness, efficiencies, and improved client outcomes. Her responsibilities include ensuring that both the group and its clients can navigate the increasing complexity of the media landscape and leverage the proliferation of available data to deliver fully integrated planning across paid, owned, and earned communications. In 2024, Vicky spearheaded OMG’s Unified Video proposition, developing industry-leading planning and attention tools and capabilities. She encouraged clients to approach media planning from a more holistic perspective. With over 25 years of experience, Vicky has been twice named winner of Campaign’s Media Planner of the Year (2020 and 2021) and was honoured by the IPA in 2021 with a Fellowship in recognition of her services to Media Planning. A well-respected voice in the industry, Vicky regularly speaks at industry events, including the Advertising Association’s Media Business course, and judges industry awards. She is a leader in the field of change, working in collaboration with the AA to tackle issues surrounding trust in advertising. Vicky is committed to ensuring a diverse and inclusive industry, both in her planning work and in championing representation across the agency. She was also Highly Commended at IPA’s iList 2022.