Emily Alcorn has over 15 years of experience spanning audience research, strategic effectiveness, and leadership. She was also named part of The Media Leader’s Future 100 class of 2024. Currently Chief Effectiveness Officer at Talon, she has held key roles there since 2018, driving data-led strategies and campaign optimisation. Her previous roles include Research Manager at CNBC International and senior insight positions at Immediate Media and IPC Media, where she led award-winning projects and delivered impactful consumer insights across editorial and commercial teams. Emily is known for her ability to translate complex data into actionable strategies that inform business growth and media innovation.