Full Name
Jennifer Carey
Job Title
Director of Media & Effectiveness
Company
Channel 4
Speaker Bio
Jennifer first discovered it was someone’s job to decide where the ads go when she started her media career at Carlton Sales for ITV. She then moved on to planning campaigns agency-side before landing at Channel 4 to set up their in-house media planning team. She is now Channel 4’s Director of Media and Effectiveness, responsible for where the ads go and understanding whether they work.
