Gordana Buccisano is a renowned marketing leader, currently leading the Brand Media & Communications Strategy for Reckitt’s Top 10 Global Brands. She is responsible for setting the brands strategic direction and driving innovative media campaigns for iconic brands such as Durex, Dettol, Neurofen, and Vanish, driving global brand growth and deep consumer engagement.
Gordana's role emphasizes strategic excellence and leveraging consumer insights to shape impactful brand strategies. Her keen understanding of consumer behaviour and market dynamics allows her to develop campaigns that resonate deeply with target audiences, fostering brand loyalty and driving business success.