Jules Love spent 20 years as an advertising photographer before co-founding Spark AI, a consultancy helping agencies and brads adopt AI without losing what makes them valuable. Having witnessed how digital disrupted his own industry, he recognised generative AI's transformative potential early, studied Applied Generative AI at MIT, and now lectures on AI in Business at Oxford University's Saïd Business School. Named one of BIMA's 100 most influential people in digital and tech for 2025, Jules has worked with over 60 agencies and brands helping deliver Spark's practical AI programmes. His book, Shift - AI for Agencies, is published on 4 November 2025 by Rethink Press.