Dan is responsible for the overall data and tech strategy and deployment for Havas Group, covering our approach to data & tech consultancy and implementation for our clients, as well as the agency’s product suite as part of the Converged AI Strategy. Dan has nearly 30 years experience working in media, having cut his teeth at CIA Media Network on Microsoft and Novartis. He then spent several years launching the National Lottery’s interactive platforms eventually rising to Head of Strategy at Havas Media (formerly MPG). The next 8 years were at Dentsu Aegis Network as Head of Planning and then CSO at Carat UK, before moving into the Global CSO role at iProspect in September 2018. Dan returned to Havas Media at the end of 2019 to help construct and then role out the Media Experience (Mx) process. Since then, he has taken on additional responsibilities across data and technology, leading the Converged media team from 2021 and launching CSA globally in 2023. He took up his existing role at the beginning of 2025. His extensive career spans a multitude of sectors and disciplines in both the UK and the United States. His work for clients such as The National Lottery, British Gas, and Diageo has been honoured with multiple awards.