The media consumption landscape has fundamentally shifted. Consumers now spend over two hours daily on platforms like Spotify, which provides an intentional, multi-format space where ads earn twice the attention of social media. Yet, a massive disconnect persists: UK media time for digital audio is 13%, but ad investment is still below 1%.

In this fireside chat, Clare Chapman, former media agency CEO and head of planning, sits down with Josh Partridge, Head of Sales, EMEA, Spotify, to unpack this attention-value reset. They will explore how Spotify’s open, multi-format platform is removing the historical barriers to help brands capture high-intent audiences and drive outsized results in 2026.