What do you do when you’re already known in one category and enter another one?

For established brands, standing out can be harder than getting noticed in the first place. How do household names continue to expand and surprise people while staying true to what made them successful in the first place?

As Uber has expanded from rides into food delivery and trains, OOH has played a critical role in driving awareness, reshaping perceptions and showcasing the breadth of its services. This session explores how Uber uses creativity, context and smart placement, from high-profile partnerships to culturally relevant activations, to reach new audiences, challenge assumptions and create memorable real-world brand experiences.