Name
More Channels, More Growth? Think Again.
Date & Time
Tuesday, November 3, 2026, 2:00 PM - 2:15 PM
Jay Safdar
Description

More channels don’t automatically mean more growth. Drawing on a decade of experience across brands including AllSaints, Barclaycard, EE, HSBC and Lloyds Bank, this session shares practical examples of how marketers can challenge established investment, uncover overlooked opportunities and test new channels to drive incremental growth.