What does the UK's largest coming-of-age moment teaches us about the future of audience planning?

As student applicants move towards greater independence, they face an increasing number of first-time decisions, from education and finances to travel, health and everyday spending. With more at stake, they are becoming active researchers, validating information across multiple sources before deciding who and what to trust.

In this session, UCAS will share new insight into how trust is built with student applicants, the role media plays in shaping decisions, and why trusted guidance is more influential than ever. Discover how brands can show up credibly at key moments of change, and why organisations that help simplify complexity are best placed to drive engagement, consideration and action.