The Challenger Stage brings the people behind a campaign on stage to dive into the work. In this session, you'll hear about different campaigns from across Europe, from the likes of RTL AdAlliance and Reach. Each will start with the work itself, how the media was planned around it, and what it delivered once it went live. We'll hear how challenger brands can win on local knowledge, specialist expertise and a willingness to try things the bigger players won’t. A strong idea only gets you so far, though, and the next campaign depends on showing this one worked - so we’ll be asking how each was measured, what the results showed, and how they made the case to the people who own the budget.