Programmatic and social rewrote the rules of advertising twenty years ago because brands could finally talk to people based on who they actually were. Out-of-home never had that - until now.

Digital planning has spent a decade inferring intent from a screen. On the motorway, intent is visible: where someone’s going, what they’re driving, when they stop and for how long. ANPR Audiences reads that behaviour in real time, combining vehicle recognition with open banking and mobile data - we’re not estimating an audience anymore, we’re identifying it, at a scale no other out-of-home channel can match.

The product’s launch partner, a major UK financial services brand, is already running a nationwide campaign built on exactly this approach - targeting existing customers alongside a deliberate “spillover” audience banking with competitors.

Join i-media’s CTO and CRO to find out: how to brief and deliver campaigns against real, journey-based behaviour in real-time.