Research shows that proving the tangible return on marketing investment is one of the biggest challenges for today’s CMOs, with only 6% of CMOs saying they have 'Nailed' Attribution and measurement.*

Join Medialab’s Executive Director, Steve Parker, and their Head of Effectiveness, Anthony Pey, alongside James Morrison, Laithwaites’ Head of Brand as they draw on insights and learnings from their IPA Effectiveness award-winning work and discuss how to prove the value of marketing investment. This session will demonstrate how you can build a business case that persuades not just the CMO, but the entire Boardroom

Expect to walk away with practical ways of navigating different measurement techniques that are right for your individual business and growth needs - drawing on results from Laithwaite's and Alzheimer's Society - and see why independent media agencies are best placed to deliver it.