Paul began his career at Manning Gottlieb OMD and Naked before joining Goodstuff in 2006. Since then, he has been instrumental in the agency's growth from a small team of six to an over 120-person full-service media agency, with a strong focus on planning and media creativity. As Chief Strategy Officer, Paul has led strategic planning for major clients including Virgin Media, ITV, Hiscox, and The AA, earning multiple Campaign Media Awards along the way. He currently heads Goodstuff’s strategy unit and is responsible for developing and implementing the agency's context-driven planning approach, MOVE.