As Global Chief of Media, Strategy and AI at Jellyfish, Tash is at the forefront of the AI revolution and invention. She leads a global team of talented practitioners in media, strategy, measurement, and social. She is a relentless advocate for the industry's future and specialises in turning complex technology into a tangible competitive advantage for the world’s most iconic brands. She was most recently recognised on the Women in Leadership Power List '26 and made the Campaign Tech Leader of the Year Shortlist '26. Her work with iconic brands like Nike, Heineken and Google has charted a career interlinked with the evolution of brand and tech.