David Meikle is a business consultant, intermediary, and author. Following leadership roles at Grey Advertising, Ogilvy London, and as Head of Country for Ogilvy Russia, he founded his consultancy in 2009. He is the author of How to Buy a Gorilla (LID 2017), cited as the ultimate book for how to strategically source agency services. And Tuning Up (Lishakill 2023) a practical relationship guide to improving performance and reducing stress in advertising and marketing. David lives in Oxfordshire with his wife, their son, and two whippets.