Susie Milburn is Head of Consultancy at eatbigfish, the authority on Challenger Brand thinking, where she leads a brilliant, curious strategy team helping brands find fresh ways to outsmart, not outspend, the competition. Before joining eatbigfish in 2021, she spent nearly a decade in UK media agencies, developing a deep understanding of communications strategy, effectiveness and brand growth.

With experience across sectors and brands, from HSBC to The Coca-Cola Company, Susie is known for cutting through the noise, asking the questions that matter, and pushing clients toward bold, original, commercially effective work.