With over 16+ years of experience working in media & client leadership, I bring a deep understanding of both online (all digital/retail/CTV/SVOD/ CX) and offline (TV/BVOD/OOH/Radio/Print/partnerships) channels, delivering fully integrated, through the line (TTL) media strategies & execution, fuelled by data driven decisions, from driving brand awareness to achieving conversion. I’ve had the privilege of working with a diverse portfolio of leading global brands, including Nestlé, VW, BMW, Johnson & Johnson, Diageo, Pernod Ricard, and Heineken UK.
My expertise spans end-to-end media strategy, integrated planning, execution, activation & reporting, across a wide variety of alcohol & CPG brands. While ensuring business growth through medias contribution, as well as team management, client leadership & C-suite stakeholder management, and agency management. A strong focus of my role is placed on alignment & scalability of global and local initiatives, cross functional workstreams, data integration, acquisition & activation & digital transformation across our business. I have worked across both UK & African markets.