Julian Harcourt is Director of Marketing for the Globus family of brands in the UK, leading strategy, brand development, customer acquisition and communications across escorted touring and river cruising. As a senior marketing leader, he has extensive experience in media planning, digital transformation, CRM, brand positioning and commercial growth, helping established travel brands adapt to changing consumer behaviours and an increasingly fragmented media landscape. Julian is passionate about the intersection of data, creativity and technology, and how marketers can build relevance, trust and long-term brand value in a rapidly evolving media environment.