Andria Vidler is President of the Advertising Association and former CEO of National Lottery operator Allwyn UK. With a career spanning media owners, agencies and brands, Andria brings a unique understanding of the media and marketing industries. She is a proven business leader at a range of high-profile UK media businesses. This includes EMEA CEO at Tag Worldwide, a leading global marketing production business. Andria was also CEO of EMI in the UK and Ireland, CEO of Centaur Media and Allwyn UK, operator of The National Lottery, as well as holding senior roles at Capital Radio, Bauer Media and the BBC.