Colin has over 15 years’ experience in the Out of Home industry, with the past decade spent at Bauer Media Outdoor, where he currently leads the FMCG category. He works closely with many of the UK’s biggest FMCG brands, helping them build strong, effective brand strategies through OOH. Colin is also closely involved in shaping Bauer Media Outdoor’s commercial strategy, ensuring it continues to evolve in line with this fast-moving category. He believes the ongoing transformation of OOH makes it one of the most exciting and creative channels available to brands today.