Nick's passion for driving business growth through data-led decisions began at the start of his career when online research solutions were first beginning to take prevalence in the marketing and insight world. After running his own company in London for a number of years and learning the real world impact of data driven marketing strategies, he moved to Australia to run an account management team for a research firm, whilst providing marketing consultancy for a startup. Now back in the UK, he heads up the account management team at Fifty5Blue where he works closely with clients to help them onboard TGI data into their environments, or develop AI workflows that are grounded in first party, consumer data.