With more than 13 years in the media industry, Bee has built a career transforming challenger brands into household names through strategic planning and creativity. After rising to board director at her previous agency, she co-founded Piqniq to build a purpose-driven, people-first agency focused on delivering exceptional results while prioritising clients, employees and sustainability.

A respected voice in the industry, Bee regularly speaks on panels and podcasts about the evolving media landscape, leadership and the transformative potential of technology. She is also a columnist for The Media Leader, has been recognised on the IPA iList and is a WACL (Women in Advertising and Communications Leadership) award recipient.