Ed is Senior Director at PepsiCo. Prior to joining PepsiCo, Ed spent 15 years in media agencies, beginning on UK accounts before moving into international roles, where he led European business for brands including Mondelez and AB InBev. At PepsiCo, Ed leads a multi‑disciplinary media team working across the full PepsiCo brand portfolio, spanning both ATL and BTL activity. His remit focuses on driving media effectiveness, innovation and growth through integrated planning, data‑led decision‑making and strong commercial partnerships.