Elena Gómez is the Director of Product Marketing at Seedtag, where she leads the go-to-market strategy for the company's Neuro-Contextual advertising solutions. She owns the end-to-end GTM process, from product positioning and messaging to competitive and market intelligence, ensuring Seedtag's proprietary AI, Liz, is clearly differentiated in the market. Elena is focused on translating complex AI technology into compelling narratives that drive adoption and business growth.

With nearly a decade of experience in B2B tech marketing, Elena has built a track record of aligning product, sales, and leadership around a clear market story. Before joining Seedtag, she spent almost four years at Avature, a leading HR SaaS provider, where she led solution positioning and sales enablement. Earlier, she served as Head of Marketing and Communications at Asseco Spain, part of a multinational tech group operating in over 50 countries. Elena is also a member of the Product Marketing Alliance.