Seun leads the EMEA Media practice at Jellyfish (The Brandtech Group), partnering with his executive leadership team of EVPs and VPs across Paid & Earned Delivery, Strategy, Investment, Analytics, Operations, and Product Channel Architecture. Together, they empower regional and global brands to leverage media (paid and earned) to capture market share in an era where AI interactions are actively shaping brand perception and consumer opinion.
Previously, Seun held senior leadership roles across IPG Mediabrands. As Managing Director for Media at KINESSO UK&I (IPG's tech-driven performance marketing agency), he led a 350+ strong division across Search, Social, Addressable, and Performance. He oversaw data-driven media planning and activation across IPG’s agency network, including Initiative, UM, and Mediahub, before taking on a broader group Investment role focused on delivering innovative media solutions that maximized client investment and ROI.
Prior to IPG, Seun was Digital Integration and Operations Director at Mindshare UK, leading the programmatic and affiliate teams while driving digital integration across all major client accounts. He began his career at AdLink Internet Media before spending a decade at Microsoft, working across diverse business units and ultimately serving as Head of the Microsoft Performance Network & Mobile Strategy Lead for the UK.
Outside of work, Seun enjoys spending time with his wife and three young children, who keep him on his toes. He is a passionate Arsenal fan, a dedicated boxing enthusiast, and actively stays connected to the local sports community.