Matt Butts is Head of Marketing Science at Samsung Ads Europe. He leads a client-facing ad measurement & insights team helping brands and agencies make smarter decisions in the fast-moving world of CTV, underpinned by Samsung Ads’ unmatched first-party viewing dataset & best-in-class measurement solutions.

With over a decade of measurement leadership across multiple regions — Matt has built and scaled measurement capabilities and learning frameworks for brands spanning the US, EMEA, and JAPAC, with major contributions at Viacom, Pandora/SirusXM, Spotify, and WeTransfer prior to Samsung Ads.

Additionally, Matt has been a regular voice at industry events and panels including IAB Europe, MAD//Fest, and OMR. He has also hosted webinars and masterclasses focused on measurement fundamentals, best practices and thought leadership, especially for emerging channels.