Full Name
Rak Patel
Job Title
Chief Commercial Officer
Company
Channel 4
Speaker Bio
Rak Patel is Chief Commercial Officer at Channel 4. Before joining Channel 4, Rak held senior commercial roles at Spotify, where he served as Head of Advertising Sales for EMEA. At Channel 4 he has led an advertiser-led, agency-aligned commercial strategy, including initiatives to expand digital advertising, support new-to-TV advertisers and develop industry collaborations such as Universal Ads and its new partnership with Paramount Skydance.
Speaking At
