Isabelle Baas is Starcom UK’s Chief DDT Officer, responsible for strengthening Starcom’s positioning through data, digital and technology. She helps the agency understand people better than anyone else, design intelligent experiences and drive transformative growth for clients. Working closely with client leads, Isabelle shapes and delivers marketing and business transformation strategies that create meaningful consumer connections and measurable ROI.

With over 20 years’ experience across agency and client-side roles, Isabelle has deep expertise in digital marketing, data analytics and technology strategy. She is especially focused on the application of AI in media, from intelligent targeting to real-time optimisation, and is a champion of innovation in areas such as connected identity, the future of media targeting and unlocking the full potential of the Publicis Media’s offering.

Before joining Starcom, Isabelle was part of the leadership team that launched the iProspect brand in the UK, part of the Dentsu Aegis Network, where she led operations and product development and played a key role in growing the agency’s SEO, Social, Data and Technology divisions. Earlier in her career, she held senior marketing roles at major brands including Tesco and T-Mobile.